Modern technology allows a charity organization to reach public hassle-free. An organization can use different modes to help the people in need. A small organization can also become a national NGO or charity organization. But just working hard and having compassion for the victims is not enough to help them. It also requires fund and fund comes from donors or donation. People don’t always welcome the charity organization to give their hard-earned money. Here are points, describe the ways that an organization can apply to increase donation.
Appealing for help for a single face
According to some studies, giving to a single person seems effortless than a group of people. People reach out more to a person with a name and a face. They feel their effort will go to the right hand and place. Also, if people know the victim’s problem, they tend to help them, having a sense of inspiration and rewarding situation.
Communicate about the organization’s objective
People tend to tamp down their compassion and emotion over their hard-earned money. However, this results in the collapse of sympathy for needy people. So, instructing people to listen to their hearts will increase giving tendencies in people. For this telling, people about the past achievements of the organization will help.
Convey through story
There must always be a captivating story behind any charity organization. The right way is to tell the story to the donor in such a way that they will start feeling sympathy towards the victim or victims. It can consist of prose, a video, or a slideshow of images. It will lead an organization to donors they deserve.
Tweak the website
It depends on the website of the organization were to keep what. But, the button for donation must be clear and bold. Not all people who come to visit the website will be donors. Keeping the conception that the organization takes donations should be transparent. And, the people who want to donate can easily do it without any hurdles on the website.
Transparency
One of the biggest problem that the charity organization faces is trust in the money spent. The organization should have a clear and transparent policy about how finance is to pay out, distributed, and invested. Some organization doesn’t share this information with the public. It leads to a lack of gaining the confidence of the people.
Use realistic images
Images are the first thing of the charity website that triggers people’s minds. Therefore, posting a real photo will help to gain faith. The organization can hire a professional photographer to get candid pictures. As a real photo, talk a lot about the environment and situation of the victims.
Use statistics
The donors must get positive feedback on their donation. Show them a proper graph or statistics or maps or videos to make it eye-catching. In this way, donors get a real-life impact on the money that they donate. Therefore, it creates a long time relationship between the organization and the donors. Also, it boosts the future donation of the organization.
Mode
Give more than one choice of payment to the donors. It will be convenient for them to donate and will also prevent abandonment. A donation should be straightforward and free from all difficulties. Also, it is better not to make the donation process complicated; keep it enough and basic.
Trackers
Using a visual tracker will trigger people to donate. The progress tracker gives a clear picture of how much fund has increased. It also tells people how much fund is about to hit the goal. It generates an extra surge of influence to reach the final amount. It accurately triggers the psychology of the people who visit the website.
Test
Applying all the methods will give an idea that which option is working for the organization and which is not. It can even come to changing the color of the donate button or changing the language of the call to action space, or the number of clicks that the viewer is making. Testing approaches the people in a better way and encourages the correction of the problematic method.
Ask for money later
Organisation can take the initiative to pay on a particular future date instead of paying then and there only. People feel more confident about paying later option. It also gives them a space to try first and then pay for the organization.
Penned By Piyali Das
Email – info@globalprofessionals.biz
Penned By Piyali Das
Email – info@globalprofessionals.biz